National Bureau
of Assist
STATE FARM
A starting five that provides off-court assists.
As a continuation of State Farm’s Cliff Paul saga, Cliff Paul, twin brother of Chris Paul, is inducted into the National Bureau of Assist (NBA), an organization of State Farm agents ready to assist.
Other members are revealed to be Sebastian (Steph) Curry, Summer (Sue) Bird, Darius (Damien) Lillard and lead by Don (John) Stockton.
AGENCY TRANSLATION / ROLE ART DIRECTOR SOCIAL & EXPERIENTIAL
Building the World Through Social
We slowly pushed out content through Cliff Paul's social media channels to introduce the new starting five after the teaser and reveal. Cliff continued to post about his assisting adventures with the NBA, saving the world from disaster as State Farm agents.
All-Star Weekend
During All-Star Weekend, we set up the State Farm All-Star Assist Center in the NBA House as an activation for the National Bureau of Assist. Filtering through tweets using #AllStarAssist, State Farm Agents assisted people with their questions, concerns, and pizza recommendation needs during their All-Star Weekend trip in NYC.
